Andrii Dobrovolskyi: about Cosmobet and identifying the real needs of the player

In the highly competitive world of iGaming, traditional customer acquisition methods—such as large bonuses and an extensive game portfolio—are rapidly losing their effectiveness. Andrii Dobrovolskyi Cosmobet beneficiary and iGaming industry expert, will be our speaker today. The true competitive advantage of the future lies in a brand’s ability to understand and anticipate player needs by leveraging artificial intelligence. This requires operators to build deep, trust-based relationships. It is precisely the integration of AI that will set new rules of the game in the coming years and determine market leaders.

The Devaluation of Traditional Tools

Next-generation players no longer respond to generic and aggressive bonus offers, as these have been devalued in an environment of intense competition. Large bonus amounts often conceal complex wagering requirements, making them unattractive to informed users. This forces brands to search for new, higher-quality customer retention mechanisms.

The iGaming market has already reached content saturation. Most licensed platforms offer an identical selection of games from leading providers. Having thousands of slots is no longer a decisive factor when choosing a platform, as differences between catalogs are minimal. The focus is shifting toward experience quality, reliability, and ease of interaction with the platform.

Andrii Dobrovolskyi emphasizes that the constant race to acquire new customers through aggressive marketing has led to a critical increase in customer acquisition costs (CAC). Under these conditions, retaining a loyal customer through high-quality service and anticipating their needs becomes far more

economically efficient.

A New Source of Uniqueness

With AI, the ability to understand players goes far beyond simple game recommendations. AI analyzes context, timing, mood, and the motivation behind user actions. According to Andrii Dobrovolskyi, this makes it possible to offer not just similar games, but unique scenarios and features that players expect—even without consciously realizing it.

Key factors defining competitive advantage include:

• Proactive intervention to prevent addiction
• Adapting interfaces and offers to individual needs
• Speed and reliability of payouts and customer support
• Accurate detection and prevention of fraud
• Communicating with players in their language, at the right moment, without spam

The most important function of AI is its ability to predict risky behavior (for example, a sudden increase in stakes after a series of losses). Using predictive models, the platform can activate protective mechanisms (such as time reminders), representing the highest standard of ethical responsibility.

Andrii Dobrovolskyi, a Cosmobet visionary, concludes:

"When a brand demonstrates that it cares about the customer’s financial well-being and ensures impeccable operational discipline, it builds trust capital. This capital is the most resilient asset, delivering high customer lifetime value (LTV)".